TALK ABOUT “Wismettac”|#01

Core solutions built up over many years

Asian food global business × Agricultural business × Amenity & retail business

Breaking the boundaries of food

TALK ABOUT “Wismettac”|#01

Core solutions built up over many years

Asian Food Global Business × Agricultural Business ×
Amenity & Retail Business

Breaking the boundaries of food
in Japan and worldwide

The Wismettac Group is supported by three business areas: "Asian Food Global Business," "Agriculture Business," and "Amenity & Retail Business."
We continue to evolve by capturing the needs of society and the market, making full use of the business assets and global network we have cultivated over our long history.
Insights into the history and strategies of solutions, changes in the social environment,
We also asked him about his vision for the future.

ASIAN FOOD
GLOBAL BUSINESS

福井 哲男

Asian Food Global Business
Tetsuo Fukui / Tetsuo Fukui
Joined the company in 2010
Wismettac Foods Co., Ltd.
Senior Managing Executive Officer

AGRICULTURAL
BUSINESS

渡邉 光章

Agricultural business
Mitsuaki Watanabe / Mitsuaki Watanabe
Joined as a new graduate in 1996
Wismettac Foods Co., Ltd.
Executive Officer

AMENITIES & RETAIL
BUSINESS

Amenity & Retail Business
Masato Tamazu / Masato Tamatsu
Joined the company in 2000
Wismettac Foods Co., Ltd.
Senior Managing Executive Officer

*Affiliations and content are current as of the time of coverage.

CHAPTER 01

A rare entity building a global food network.

-Please tell us about the solutions offered by the Wismettac Group.

Fukui: Since our founding in 1912, our company has a history of over 100 years, and one of our core businesses is our Asian food global business. We are engaged in the wholesale business of Japanese food and other Asian food and ingredients, mainly in North America, Europe, Australia, and Asia, and the export business to various parts of the world. We are proud to be contributing to the global spread of Asian food culture. Since we are a food trading company with origins as a trading company, we take a different approach to markets around the world than manufacturer-affiliated trading companies. We also have strengths in third-country trade, sourcing products from all over the world and selling them overseas, and we meet a wide range of customer needs. In addition, we have been expanding our business based on our bases in North America and China for a long time, but since 2011 we have begun to expand our overseas bases to other regions. By 2022, we have a total of 44 bases, including capital alliances and acquisitions with customers, and establishing new overseas local subsidiaries from scratch.

Watanabe: Our Agribusiness imports fresh produce and frozen processed produce from all over the world and sells them to domestic wholesale markets, food manufacturers, mass retailers, and the restaurant industry. During the period of high economic growth, we became the sole import agent for Sunkist Growers, and even today, we boast a top share in the import of citrus fruits such as lemons and oranges. With regard to frozen processed produce, we have strengthened our proposals not only for raw materials but also for finished products, and are developing products in collaboration with the retail and restaurant industries. In addition, as one of our future growth strategies, we have recently begun developing production areas, and are focusing on new initiatives such as flexibly developing new suppliers in order to ensure a stable supply of ingredients both domestically and overseas even if the demand for certain agricultural products suddenly increases. In order to protect the food infrastructure, we collect information and negotiate to start transactions smoothly while taking into consideration the laws and regulations of the producing countries and Japan.

The Tamazu Amenity & Retail Business was started as a new business in 2000.
Although BtoB is the basis, we are also working on BtoBtoC and BtoC in order to develop better products. Specifically, we are developing two businesses: the P-Cube business, which is centered on the import and sale of unique overseas brand foods and the planning and sale of seasonal and event products, and the Natumedica business, which plans and sells medical supplements. We have transformed from a simple food import trading company into a business that provides solutions to our customers' problems, and we continue to grow.

-With a history spanning more than 100 years, the Wismettac Group has a wealth of business assets, including a global network and knowledge. In what ways does the group utilize these strengths?

Fukui: First of all, our bases in each country also serve as our information network, so we have the advantage of being able to quickly obtain information on market trends, food regulations, and legal changes. For example, allergies have become a major issue around the world, and laws and regulations are being updated daily accordingly. We work with food safety departments that manage food rules in each country, and by handling safe and secure food that meets the safety standards of each country, we have gained trust, which is a major strength of ours.

Watanabe: The quality of produce varies depending on the weather and conditions of the year. For example, even if the orange season starts late and the size is small, the Wismettac Group can predict this based on its knowledge and take optimal action. Our assets are of great help in fulfilling our mission of providing a stable supply and protecting the food infrastructure under any circumstances.

It can be said that the Tamazu Amenity & Retail Business is constantly building up new assets. Every year, we collaborate with retailers to plan and develop seasonal and event products, add the essence of overseas suppliers to in-store displays and sales methods, and advance development with overseas suppliers based on on-site knowledge through trial and error. By repeating these processes, we are accumulating a variety of know-how that can be utilized in other businesses and new businesses.

CHAPTER 02

Developing sustainable food content,
Develop new markets.

-Food-related attitudes and environments are undergoing major changes. How do you perceive these changes and how do you develop your respective businesses?

Watanabe: I strongly feel that awareness of sustainability is growing worldwide. In particular, customers are becoming more conscious of "reducing waste," and there is a tendency to avoid fruits and vegetables with little edible parts that tend to produce waste such as skins and stems. As a result, demand is growing for cut fruits that are easy to eat and do not produce waste. Although there are still few items available in Japan, we are working on product development to increase the number of items, as they can add color to the dinner table and provide a balanced nutritional intake. In addition, the declining birthrate and aging population are having a significant impact. Surveys have shown that the purchasing demographic for fresh fruit is mainly elderly people, and young people are reluctant to buy it due to the high price. We aim to increase consumption among children and the younger generation by offering a wide range of cheap, high-quality imported fruits.

Fukui: A few years ago, gluten-free and genetically modified foods were trending topics, but now, sustainability, SDGs, and other environmental considerations are certainly key words. This awareness is particularly high in Europe and the United States, and I feel that the development and procurement of environmentally friendly products is urgent. To that end, we are also working on procuring and developing products that use alternative meats and allergen-free products, and striving to provide high-added-value products. On the other hand, Japanese manufacturers have some aging factory equipment, and compared to factories in Southeast Asia, which have been developing in recent years, there is an issue that it takes time to manufacture food that complies with the latest regulations. Therefore, we provide information to manufacturers and make proposals to develop their business by introducing the latest equipment. In any case, we will continue to provide sustainable, safe and secure food by procuring and manufacturing the best products that meet the needs in the right place, while also making full use of third-party trade.

TamazuI feel that there is a growing need for products that are not only environmentally friendly, but also healthy. Organic foods are particularly attracting attention not only in Japan but also around the world. Support for products that use pesticide-free ingredients and take SDGs into consideration is growing. We have also recently entered the organic business.
Demand is growing in Japan as well, but the range of products available is actually not very wide.
Therefore, we are working on proposing new organic products each season.
It's quite difficult, but I believe it's something only our company can do.
We are working with the determination to open up new markets and build a new food culture by enriching our food content.

CHAPTER 03

To continue providing solutions to the world,
We will proactively utilize technology.

-Please tell us about your future business prospects.

Fukui: In addition to developing products that meet changing food needs, we also want to develop products for markets where population explosion is expected, such as Africa and Islam. In addition, rather than simply purchasing and selling goods, our mission is to work with reliable partners across borders to deliver safe, secure and appropriate products to customers. To achieve this, efficiency in logistics is important. By combining container transport handled in Japan with local wholesale, we will build a "high density" supply chain network around the world. We also plan to proactively adopt cutting-edge technology and aim to automate logistics.

Watanabe: The Agribusiness has departments that handle a variety of products, including fresh produce, processed agricultural products, and frozen agricultural products. One of the Wismettac Group's great strengths is that we handle products in a variety of temperature ranges, from chilled to frozen to dry. We would like to create new business opportunities by further combining the knowledge, products, and sales channels that each department has built up. This will further strengthen our system for ensuring a stable supply of safe and secure agricultural products. In addition, combining technologies developed by other companies with our networks and assets should lead to new product development and market development. For example, we believe that there is a great demand for technology that can more accurately determine the internal condition and sugar content of fresh produce such as melons and mangoes without cutting them. From the perspective of using the power of technology to ensure a stable supply of delicious food, we would like to pursue new solutions that have never been seen before.

We are working with Tamatsu retailers to build an EC site and promote our EC business in order to realize an omni-channel in the future where we can have contact with customers both online and offline. Through these efforts, we aim to increase the synergy between the four core competencies of our Amenity & Retail Business - "premium high-end brands," "imported mass brands," "organic," and "original products created in-house" - and develop our own market. We aim to grow and evolve both our "business" and our "market."

-Finally, please give a message to all the students.

Watanabe: I have been involved in a wide range of businesses in various departments for over 20 years since I joined the company. I have experienced the diversity of the food business as if I had changed jobs many times while staying at the same company. The appeal of the Wismettac Group is that you can be involved in all kinds of businesses in the food industry. If you are interested in food, come and contribute to the world's food industry with us.

There are always opportunities at the Tamatsu Wismettac Group. If you are someone who is able to do what you want to do, you will be able to thrive in this company that "continues to challenge itself." You only have one life, so please join us at the Wismettac Group and challenge yourself to do what you want to do.

Fukui: I always tell young people, "If you're going to do something, do something that's interesting and profitable." We are an organization with a foundation that can connect each employee's free ideas to business. I look forward to working with people who can play a part in the Wismettac Group, which is trying to transform from a long-established food trading company into a true global solutions company.

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